Right now I am enjoying my holidays in Saint Tropez to the fullest. After a very long night at Les Caves du Roy, and only 3 hours of sleep, I pulled myself together and joined my dear Barbara Sturm and Ayda Field Williams at Dr. Sturm’s new St. Tropez Spa, located at 6 Traverse de la Gendarmerie, for an anti-inflammatory morning with cold pressed juices and mini express facials.
Inside the new Dr. Barbara Sturm spa in St. Tropez
On display was also the absolutely amazing new luxury activewear line AYDA launched by Robbie Williams‘s wife Ayda, who is as sweet as she looks. Designed with the most buttery fabrics, high-performance details, and athlete-tested functionality, those pieces will help you reach peak joy. Her motto is «Fucking Fantastic», life is too short for camel toes and visible panty lines! For sweats that make you feel sloppy or sports bras that feel like jail. Say bye bye to muffin tops and hello to odor-eating, sweat-wicking, equal pay promoting, always-has-your-back performance gear that never lets you down… and always holds the girls up!
Ayda is luxury activewear dedicated to bringing JOY into the everyday motions of life.
The idea for AYDA has bounced around founder Ayda Field Williams’s brain for years. After being stuck at home and in athleisure 24/7 during quarantine made her realize that she could work with a team to improve on what was out there. The voice that said «Yes!! You can!!» finally grew louder than the voice that said «No, you can’t.»
Team Ayda set out to create clothes that could seriously perform but didn’t sacrifice on the playfulness. Bright, bold colors. Inventive details. Undeniable comfort. Clothes that brought joy. Clothes that make you wanna skip. Clothes that feel like rainbow sprinkles!!
Having fun with Ayda Field Williams and Barbara Sturm.
There’s so much to love about every piece in the collection. Everything from the power mesh panels that elevate while providing support and stretch, to the adjustable velcro straps that are both comfortable and forgiving for those days when you need a little more. Team Ayda scoured the universe for Goldilocks of fabrics: soft, sculpting, with great recovery to last and last. You will surely love the collection as much as I do!
It was a fucking fantastic morning with many amazing women… thank you, Barbara and Ayda for having me!
LoL, Sandra
With amazing Kinga Lampert, who is the co-Chair @bcrfcure the highest rated breast cancer organization in the US and largest private funder of breast cancer research worldwide.
Swimwear designer Melissa Odabash also enjoyed the morning.
Presenter and model Sylvie Meis
Photos: © Sandra Bauknecht and © ShopAyda
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